Research | Design | Build
Understanding people, their needs, and their lives to build great products and user experiences (UX).
Hi there !
I’ve been mentoring UX teams and leading product development projects for 20 years based on understanding people.
I thrive on variety, helping others, and developing close relationships. I believe in ‘we’ over ‘me’ – we are all in this together. My colleagues describe me as responsible, fun, always learning, and above all helpful. ISFP. Relationship Builder.
I’ve led projects through research, design, and development; for hardware and software; and at corporations and consultancies.
Partners couldn't get data on their own customers due to a broken Letter of Agency process. I worked with Legal to create a new process and with Development to automate it in an existing web portal. Support costs dropped while sales and end customer satisfaction increased.
Philips wanted to expand their electronics brand into fashion. I researched competitors, conducted field research, and created strategy. This project resulted in a multi-million dollar agreement with Nike to create the first wearable electronics products.
With a design deadline approaching and astronauts arriving for testing, leadership was still unsure if the capsule was large enough for astronauts to preform tasks surrounded by their equipment. We quickly built a working mockup of the capsule - after hours - preventing a very costly redesign later in the program.
I know how to get things done in corporations, consultancies, and startups.
Yes, I was a rocket scientist!
Over time I’ve moved earlier in the innovation process – from engineering to design to reseach.